While taking some time to read a few blogs, I came across an interesting study from Retrevo.com. It was about social media addiction. I had to laugh because I say all the time how I am addicted to the computer, checking e-mail, school, Facebook ECT… So to come across a study saying that this addiction is real was funny! The study asked 1,000 social media users questions such as when, where, and how much time they spend on sites and services like Facebook and Twitter. Half of the participants check their SMS when they wake up and right before they go to bed. 56% of social media users need to check Facebook at least once a day and an amazing 12% say they need to check it every couple of hours. These results show that lacking a presence on these sites could hurt your business. As a marketing professional I feel you must be where the people are and it is obvious that Facebook and sites like it, are the place to be. A brand must have interaction with their patron or they will become irrelevant. More and more brand are producing interactive campaigns for their consumers. Being loyal to a brand no longer means only buying their products it is about following their twitter feed, being a FAN of their Facebook page, and reading the company blog. This social media addiction is an addiction to interaction, marketer have an opportunity to really get connected.