Facebook founder Mark Zuckerberg is finding that being on top worldwide is not an easy task. However, it is a goal he is striving to reach. In a recent interview with Ad Age during the 57th annual Cannes Lions International Advertising Festival, Zuckerberg discussed how he needs to crack a major market in Asia to reach his goal of 1 billion global users. Presently, the site holds 1 million users on average per nation with Russia in the lead, doubling their sign-ups about every six months.
He admits that Facebook will not be reaching their goal in the next year but he is optimistic that Facebook will continue to be the social networking leader. Zuckerberg also stated how competitors like Twitter and other social-media outlets put pressure on Facebook to keep improving. He also noted that privacy is the biggest issue with the site presently.
Zuckerberg briefly addressed the public concerns in the interview. “It’s a really important dialogue … people have very legitimate questions.” He said, the biggest problem was that Facebook basically bombarded and confused users with too many privacy-control options. “Facebook changed their setting all at once, which was the short fall in our attempts”, he pointed out to Ad Age. By going back and simplifying the controls Facebook hopes they have shown its users they are listening and taking their concerns to heart.